Privacy & your choices
You can explore every guide and use our tools without accepting analytics.
Who to contact
ForeverAtlas is run by Håvard Moen Styrmoe. For privacy questions, newsletter issues or a request concerning information you have sent us, email hello@foreveratlas.com. See About & contact for more about the project.
Optional analytics
With your permission, ForeverAtlas uses Google Analytics 4 to understand page visits, traffic sources and how readers use the site. Google provides the analytics service and processes measurement data for us; see Google’s partner-site privacy information.
Analytics may collect pages viewed, interactions, browser and device information, approximate location and cookie identifiers. We do not send personal identities as part of our measurement setup. Page views omit arbitrary URL query values and limit the referrer to its origin. Google may process data outside your country.
With analytics accepted, links from our social posts may report a fixed campaign label, social network and post format. Only predefined public labels are used, not arbitrary query values, click identifiers, email addresses or saved build names.
Accept or reject
We ask before loading Google Analytics. Before you accept, or if you reject, we do not load its tag or send analytics measurements. Advertising consent stays denied.
Your choice is stored in this browser’s local storage for up to 180 days. After acceptance, Google may set first-party cookies named _ga and _ga_*, configured to last up to 180 days. Browser settings may shorten this.
Change your choice
Use “Analytics choices” in the footer or below. Rejecting after accepting stops further measurement, removes accessible analytics cookies for this site and reloads the page.
The ForeverAtlas newsletter
ForeverAtlas uses an embedded Beehiiv subscribe form in the footer. Your browser loads it from Beehiiv when it approaches the screen. Beehiiv receives connection information needed to render and protect the form, together with this site’s origin. Page queries and saved-build identifiers are not included in that referral value.
If you submit your email address, it is sent directly to Beehiiv and stored in the ForeverAtlas publication audience. Double opt-in is enabled: new subscribers must confirm their address from the confirmation email before becoming active.
Beehiiv applies its own bot and suspicious-submission protection. Newsletter signup is voluntary and separate from Google Analytics. Beehiiv processes subscriber information under Beehiiv’s Privacy Policy. ForeverAtlas does not run a separate subscriber database on this site. You can unsubscribe using the link in a newsletter email.
Saved talent builds
“Save on this device” stores a build’s name and link in this browser’s local storage. Saved builds are not sent to ForeverAtlas and do not require analytics consent or an account.
Wardrobe looks and 3D
Saved looks, working drafts and your collected pieces stay in this browser’s local storage. They are not sent to ForeverAtlas. Shared look links include your selected race, model and item IDs in the link fragment; the recipient can open that appearance without receiving your saved library.
Supported Classic looks open the 3D preview automatically. It loads public viewer code from Wowhead/Zam and the jQuery CDN, and model files from our existing Cloudflare host. Those providers receive normal connection information needed to deliver the files. The preview has no access to your saved-look library. Forever references and some races open on Wowhead, where its own privacy choices apply.
Dungeon plans and quest progress
Your chosen dungeon loot targets and manually marked quest progress stay in this browser’s local storage. The planner does not read your game account or quest log. Progress is kept separately for Horde and Alliance; it is not a separate profile for each character.
A shared run link contains the selected public item IDs and faction, not your quest progress or saved-build library. Copying a group brief puts the selected items, source bosses and guide advice on your clipboard. Nothing is sent to a group automatically.
Site delivery
Cloudflare hosts ForeverAtlas and processes connection information needed to deliver and protect the site.